But if those messages don’t reach customers on time, the whole strategy breaks down.

“If that message is not delivered, it stands in between the way of generating more revenue for the brand. Plus, it might generate a negative experience for the customers because they expect messages to be delivered in real-time,” said Lucas Bergström, VP of ISV Technology Partners at SAP Emarsys.

Scaling personalized omnichannel messaging with the right partner

SAP Emarsys needed a messaging partner that could quickly and reliably deliver enterprise-scale campaigns across multiple channels like SMS, RCS, WhatsApp, and more.

“We use Sinch for their reliable global network and relationships with all major telecommunication companies. They demonstrated that they can deliver millions – even billions – of messages for our customers.” Lucas explained.

SAP Emarsys manages all of its mobile messaging channels through a single integration with Sinch’s Conversation API. Their team can focus on innovation instead of managing multiple vendors.

Creating seamless customer experiences

With Sinch’s messaging APIs, SAP Emarsys helps brands deliver timely, relevant interactions. One of Lucas’ favorite brands is SAP Emarsys customer Gibson Inc. He explains how the iconic guitar brand  might use  this integrated solution to trigger personalized messages on the best-performing channels for each customer segment.

For instance, let’s say a customer has just purchased their first electric guitar, and Gibson’s customer data shows that WhatsApp is most effective for this segment. They could trigger a WhatsApp message inviting the customer to sign up for a free guitar lesson and download a mobile pass straight to their phone.

Later, they might trigger a promotional message about the equipment the customer used during their lesson to help drive more sales.

Partnering to power the future of customer engagement

“With SAP Emarsys, brands can leverage data for personalization,” Lucas said. “Then with Sinch as a strong partner for message delivery, we can make sure they can do that in a reliable, scalable way. That’s the North Star that every marketing team wants.”

Beyond the technical integration, both teams are excited about expanding what’s possible with personalized messaging. Lucas values the expertise that Sinch’s team brings to the partnership. He said that Sinch educates SAP Emarsys on messaging best practices and new technologies, and they bring that information right back to their customers.

“You have this perfect MarTech platform, we have the great network, and this combines to make our customers happy,” said Anna Augsburger, Partner Marketing Manager at Sinch. “It’s about growing together and expanding on the customer successes we’ve had already.”

The post How SAP Emarsys scales personalized messaging with Sinch appeared first on Sinch.

Its broad client base includes both hospitality and service-based businesses such as quick-service restaurants, clubs and hotels. Using automated SMS, email and digital messaging, clients can create relevant, timely and personalised messages at scale. That’s powered by integrated data from across the client’s CRM, POS and booking systems.

While messaging has always been an important part of the Impact Data offering, Lachlan Opray, CEO at Impact Data says he knew the company knew could offer clients a better, more reliable service with Sinch.

Inconsistent delivery rates, limited scale

Impact Data’s approach is to connect its proprietary software with best-in-class, specialist providers. This ensures clients get industry-leading software, all organised within a single system.

For many years, Impact Data relied on multiple messaging providers, which resulted in inconsistent delivery rates, integration challenges and limited scalability.

It also added unnecessary admin work as the Impact Data team struggled to manage the multiple suppliers and lacked the required level of support.

A more scalable, reliable, and seamlessly integrated solution would solve these operational issues while unlocking better results for clients – a crucial part of customer acquisition and retention.

“In hospitality, the vast majority of databases, customers only have a single visit. Our job is to turn a first-time visitor into a loyal regular,” says Sarah Franklyn, Impact Data’s Director of Sales and Marketing. “To do that, we need the best-in-breed software platforms doing the right business.”

Powerful features in a single system

Stakeholders from across the company were part of selecting the new messaging partner.

They needed an automated messaging solution that could deliver personalised messages reliably and at scale. It would also need to seamlessly integrate with CRM and POS systems. After exploring multiple providers, Lachlan says the choice was clear.

“The key focus was on return on investment, impact on customer engagement and ease of integration. Sinch stood out due to its robust API capabilities, high deliverability rates and strong industry reputation. After initial trials and positive feedback, we made Sinch our primary messaging provider.

“Sinch’s ability to drive retention and revenue made it a clear choice.”

Sinch plays a key role in the Impact Data platform, which pulls customer data from POS systems, loyalty programmes and online booking systems, allowing segmentation and personalisation.

The client can then establish automated SMS and email campaigns through Sinch.

Running across these campaigns is an intelligence engine that delivers performance analysis to support campaign optimisation.

Transitioning from a previous provider often comes with disruption – however, Lachlan was pleasantly surprised.

“Sinch’s support team and onboarding process made the switch seamless. With Sinch, everything just works – unlike other providers.”

Immediate impact, long-term partnership

When Impact Data first partnered with Sinch in 2015, Lachlan noticed an immediate improvement in message delivery and engagement.

“Our clients saw better campaign performance, confirming that Sinch was the right choice.”

A decade later, Sinch is still a core part of Impact Data’s SMS and email automation platform. Sinch ensures clients can engage customers with timely, personalised communication.

Over the years, Impact Data and Sinch have delivered consistently excellent customer engagement, response rates and retention for clients. Those results are everything to Impact Data, which measures their success based on client outcomes.

The software has also been consistently backed by highly responsive and expert support from Sinch. Lachlan says that while the platform is “extremely low touch,” he knows he can rely on the Sinch team if he needs to.

“The software is heavily utilised and critical to our services. The high level of technical and sales support ensures we receive expert guidance and swift resolutions when needed. Sinch enables us to automate and scale customer engagement across multiple industries and destinations.

“Sinch underpins our platform, providing that bridge to make sure our customers can be as compliant and safe as possible with their data.”

The post How Impact Data unlocked a new level of efficacy with integrated messaging appeared first on Sinch.

As small and medium-sized businesses expanded their communication networks, Cage Cube Technologies found itself at a crossroads. Their customers needed reliable, cost-effective voice solutions that scale — whether for white-label services or integrations with platforms like 3CX. But their existing provider made this difficult.

Cage Cube struggled with unpredictable billing, complex configurations, and cumbersome setups for high-risk area codes. These hurdles slowed down operations and frustrated customers, which limited Cage Cube’s ability to deliver high-quality service.

Simplifying voice communication services at scale

To solve these challenges, Cage Cube turned to Sinch’s Elastic SIP Trunking. The platform’s flexibility and scalability were a perfect match for their growing customer base. With Elastic SIP Trunking, Cage Cube simplified number porting, improved project management, and introduced streamlined billing through an easy-to-use, customizable dashboard.

Driving growth through enhanced service delivery

Almost immediately, Cage Cube saw operational improvements that made life easier for both their team and their clients.

• Faster onboarding & troubleshooting – Simplified number porting and project-based reporting reduced troubleshooting time, so the team can focus on client needs.
• Transparent, predictable billing – Cage Cube can now offer clients straightforward, reliable pricing.
• Seamless integration – The intuitive dashboard enabled smoother connectivity with existing tech stacks.

“Sinch’s Elastic SIP Trunking has simplified the process, from setup to billing, and provided a clear advantage in customer satisfaction,” said Tom Herbert, Founder and Lead Engineer at Cage Cube Technologies. “It’s been a game-changer for Cage Cube’s service delivery.”

Most importantly, these improvements directly impacted business growth. Cage Cube’s monthly recurring revenue grew by 20%.

Scaling with Sinch’s comprehensive suite

With a strong foundation in place, Cage Cube is already looking ahead. They’re exploring additional Sinch services, such as Fax API, and are planning to offer a private-label version of the Sinch dashboard to provide even more value for MSPs and direct clients.

By partnering with Sinch, Cage Cube is building a future-proof, scalable communication ecosystem for their customers.

The post How Cage Cube grew revenue by 20% with Elastic SIP Trunking appeared first on Sinch.

When Sinch introduced us to RCS, we didn’t hesitate. We regularly turn to them for insights on emerging trends and new technology to test. In just two years, we have sent millions of RCS messages to our customers.

Morgane Huiban CRM Manager at BUT

As one of France’s leading furniture retailers, BUT has a unique advantage: 80% of the French population lives within 20 minutes of a store.

Even with this proximity to stylish, affordable furniture, customers start shopping well before they pass by a store.

“We have to keep up with what customers expect,” said Morgane Huiban, BUT’s CRM Manager. “They want smooth, personalized, and engaging experiences, whether they’re online or in-store.”

Making campaigns more engaging with RCS

For more than 10 years, Sinch has helped BUT create omnichannel messaging experiences that drive sales and customer loyalty. In 2023, they introduced BUT to a new and even more engaging way to reach customers — Rich Communication Services (RCS).

“When Sinch introduced us to RCS, we didn’t hesitate,” Morgane said. “We regularly turn to Sinch for insights on emerging trends and new technology to test.”

With RCS for Business, BUT can send rich media elements like images, GIFs, and carousels directly in customers’ native text messaging inboxes. Plus, having call-to-action (CTA) buttons in the conversation makes it easier to engage with offers.

Every quarter, BUT sends CRM campaign briefs to Sinch with their objectives and success metrics. Sinch then develops the landing page design and animation strategy, with concrete solutions and mockups for RCS, Rich SMS, WhatsApp, and other channels.

BUT’s first RCS campaign reached achieved a 10% click-through rate — three times higher than their average SMS campaigns. The campaign was so successful that they decided to use RCS for other campaigns.

Enticing shoppers with clear offers and rich media

For three years, BUT promoted its “100% Refunded” campaign, which offered deferred purchase vouchers on select products, via Rich SMS.

But with Rich SMS’s 160-character limit, they had trouble conveying the offer in a clear way, and the campaign’s engagement fell short of expectations. This time, Sinch recommended A/B testing Rich SMS and RCS.

Customers with RCS-enabled devices received a message with an eye-catching GIF, a detailed explanation of the offer, and a CTA button inviting shoppers to view eligible products.

BUT sent a shorted version of the offer via Rich SMS to the rest of its customers. They added a virtual scratch card to the landing page to provide the Rich SMS customers with an interactive experience as well.

The RCS message generated:

• 73% read rate

• 13.5% click-through rate (1.8x higher than Rich SMS)

• €61,000 in additional revenue (3x higher year-over-year)

In all, the campaign generated 4.5 times more revenue than the previous year’s Rich SMS campaign.

“Having the CTA directly in the channel is what made the campaign so successful,” said Marie Rommi, Sinch’s Executive Account Manager. “It was much clearer than the Rich SMS campaign the year before, which was only 160 characters.”

Turning personalized conversations into furniture sales

For holiday promotions, BUT wanted to stand out in customers’ inboxes with highly-personalized product recommendations.

Marie knows that Morgane and her team are always ready to test new channels and strategies, so she recommended a conversational RCS campaign.

“They want to push the right products to the right customers, so it was the perfect time to try chatbots.” Marie said.

So BUT added a chatbot directly into their RCS campaign with Sinch’s Chatlayer product. Customers received an RCS message inviting them to share their favorite colors, style, and budget. The chatbot used this information to select products tailored to the customers’ preferences.

Unlike most chatbot experiences, this one only needed to ask one question to assess the customers’ needs. This increased the likelihood that customers would complete the experience and click-through to the recommended products.

The campaign generated €82,000 in additional revenue, along with a 69% read rate and a 9% start rate.

Scaling RCS to millions of customers

It only took a few campaigns to prove RCS’s ability to drive more sales, and they scaled to a new campaign every two weeks.

“Today, we can confidently say that RCS is an integral part of our CRM strategy,” Morgane said. “In just two years, we have sent millions of RCS messages to our customers. With Sinch, we are not following the trends, we are creating them.”

The post Why BUT sends millions of RCS messages with Sinch appeared first on Sinch.

“Sinch ticked all the boxes for us as a partner. Now, our enterprise clients can scale their messaging strategies and reach customers across more than 45 countries.”

Pradipta Dutta Global Head, Partnership & Alliances at Insider

Insider is the number one AI-native omnichannel experience and customer engagement platform. It helps brands deliver unique experiences to each customer across a wide set of channels to achieve faster ROI, higher efficiency, and better results.

With a rapidly growing base of enterprise clients operating across multiple regions, Insider needed an SMS solution that could scale reliably, deliver messages across borders, and maintain high delivery rates, even during peak periods.

They also wanted a partner who could offer hands-on technical support and guidance to ensure smooth integration and performance.

“We were searching for a partner whose strength lay in that delivery layer. They have to meet our global clients’ needs, handle massive messaging volumes, and fit into our clients’ budgets,” said Pradipta Dutta, Insider’s Global Head of Partnership and Alliances.

Building a strong global message delivery infrastructure

With Sinch’s SMS API, Insider saw a 5% boost in delivery rates and streamlined operations to handle over 500 million messages a year — four times higher volume than before. That means faster, more reliable messaging for Insider’s customers.

“Sinch ticked all the boxes for us as a partner,” Pradipta said. “Now, our enterprise clients can scale their messaging strategies and reach customers across more than 45 countries.”

Most importantly, Insider lets customers grow their omnichannel strategy without leaving the platform. Having built-in SMS capabilities without extra tools or workarounds makes running campaigns faster and easier for the marketers and gives Insider a clear competitive advantage.

Enhancing the platform with emerging messaging innovations

As Insider continues to scale, they see growing demand from customers for next-generation messaging channels like Rich Communication Services (RCS). With Sinch as their trusted partner, Insider is well-positioned to meet that demand.

“Sinch’s expertise and industry relationships help reduce our time to market and offer the latest innovations to our clients around the world,” Pradipta said.

The seamless integration between Insider and Sinch ensures that Insider’s customers can adopt new technologies quickly, engage audiences more effectively, and expand their global reach without limits.

The post How Insider delivers 500M+ text messages annually across 45 countries appeared first on Sinch.

Tim Duggal wears many different hats as the company’s founder, owner and CEO. He knew SMS had the potential to improve marketing, but didn’t know where to start. That’s when Sinch got in touch.

Tightening up marketing, better ROI

A growing and ambitious business, OzMobiles was already performing well with its existing marketing and advertising activities, but Tim suspected it could be doing better.

OzMobiles was collecting customer data and Tim wanted to do more with it. He also suspected he was paying for unnecessary tools and services. But with little oversight, he wasn’t sure which activities were delivering results and if there were more cost effective and efficient ways to deliver them.

“As a busy business owner who is doing a lot of the marketing, there’re so many different things that you need to understand, and they just go over your head.

You’re doing the best you can to collect information from customers, and you, of course, want another medium that you can get some more revenue in.”

Seamless connectivity, instant transparency

Sinch’s seamless SMS platform was the solution Tim had been looking for. It added enhanced functionality and transparency to OzMobile’s existing technology stack, maximising SMS efficacy while integrating smoothly with his primary CRM system

The team can put together a message for one or more of their lists, select the sender ID, and add branded links and text. Based on character counts, the system delivers a rough cost estimate so the team can reduce the text and the cost if necessary.

Once each campaign is sent, the platform delivers a comprehensive report. Thanks to a native integration, Sinch pulls OzMobile’s Shopify reporting to precisely quantify the results and ROI. 

“It helps me understand all SMS campaigns, what I’m spending money on and where I’m getting the best return on investment. It just makes my life so much easier to understand it from a higher level.”

When OzMobiles collects more customer information, the platform is updated instantly – it’s connected to Kaviyo CRM, another of Sinch’s native integrations. 

The support from the Sinch team is just as efficient, says Tim.

“Every time we send out a campaign, we log into the platform and create the SMS,” he says. “Then I get my account manager to jump in there and to help me optimise it with the links.”

$10-15k a year savings, 3,000% ROI

With the efficacy of OzMobiles’ campaigns tracked through to dollars in the till, it’s easy for Tim to see the impact Sinch has had on the company’s bottom-line.

The results he’s seeing from SMS alone have blown him away. He points to a recent campaign around Valentine’s Day, which directly led to around 100 sales and a “dramatic” ROI of approximately 3,000%.

“Once I started doing some campaigns, I was happily surprised at how much extra revenue I could get in through SMS, which was awesome.”

At the same time, OzMobiles is also spending $10-15K less a year on marketing and advertising – savings that Tim also credits to Sinch.

“It definitely helps me to understand where my budgets are going and how my advertising dollars are being spent, which is super cool,” says Tim. “It’s been great working with Sinch – it just made the whole process so much simpler. Happy days.”

The post How OzMobiles uses SMS to drive ROI higher and keep spend low appeared first on Sinch.

“We needed a way to let our customers know when their orders arrived and were ready for pickup,” said Jim Swane, Senior Manager at APC. With customers ordering online, by phone, and in-store, the manual notification process just wasn’t cutting it. 

APC staff had to check multiple systems, run reports, and rely on handwritten notes before calling customers one by one. This process led to several pain points: 

• Staff time wasted on manual, repetitive tasks 
• Delays in notifying customers when orders arrived 
• Customer frustration due to unclear pickup timing 

“If a customer wasn’t available or our employees were tied up, we’d have to start the process all over again,” Jim said. “It wasn’t efficient, scalable, or particularly enjoyable for our team.” 

Automating SMS notifications with Sinch Engage 

APC partnered with Sinch to streamline the process by integrating automated SMS notifications into NetSuite. Now, as soon as an order is ready for pickup, the customer receives a text message. 

“The messages are short and simple, which is perfect for SMS,” Jim said. “Once our team saw how much easier it made their jobs, they fully embraced keeping customer records accurate in NetSuite.” 

Better communication, higher satisfaction 

Since implementing Sinch’s SMS solution, APC has seen major improvements: 

• No more back-and-forth phone calls 
• Fewer errors and clearer communication 
• Less time on notifications and more on customer service 

“It’s made a real difference in how we serve customers and in keeping our employees happy,” Jim said. “This system has improved our efficiency and strengthened customer relationships. It’s a win-win for everyone.” 

The post How Appliance Parts Company streamlined order notifications across 16 locations appeared first on Sinch.

For Sean Peek, GoShare’s Vice President of Operations, keeping communication seamless between drivers, customers, and the operations team is essential. But as the company grew, so did the challenges with their existing SMS system.

The biggest issue was frequent downtime (sometimes lasting hours or even days). On top of that, the system didn’t integrate with Zoho CRM and lacked a unified dashboard for the customer service team to track conversations.

When SMS outages started disrupting delivery scheduling, Sean knew they needed a better solution.

“If we can’t communicate with drivers, we can’t schedule deliveries, and that brings our business to a halt,” he explained.

Solving communications issues with Sinch and Zoho CRM

To streamline driver communications, GoShare turned to Sinch Engage’s SMS service and integrated it with Zoho CRM.

“The easy integration with Zoho and the ability to see all text messages on one dashboard were key features that sold me on Sinch Engage,” Sean said. “It worked right out of the box, and I was able to set it up myself.”

With the new SMS platform in place, GoShare improved communication across several key areas:

• New driver onboarding – Sending essential training and setup information
• Real-time assignment updates – Keeping drivers updated about their deliveries
• Efficient dispatching – Quickly coordinating driver schedules

They also started using SMS to engage customers with promotional codes and project updates, further enhancing the experience on both sides.

Optimizing operations with reliable SMS solutions and better reporting

Since adopting Sinch Engage, GoShare has transformed the way they manage operations.

“The uptime and detailed reporting have been game-changers for us,” Sean said.

Each week, he pulls reports to track trends and compare them to ongoing projects. One key metric he monitors is what he calls customer service activities — everything the support team handles relative to the number of projects. It helps him coach agents and refine their processes.

Looking ahead, Sean plans to expand GoShare’s use of SMS by adding automated messages for unfilled projects to speed up dispatches.

“Sinch Engage solved our issues and has been a reliable partner for two years,” Peek says. “We’re finding even more ways to use SMS to enhance operations. It’s going to boost ROI because it gives us instant access to our customers.”

The post How GoShare solved driver communication challenges with Sinch and Zoho CRM appeared first on Sinch.

“Many of our customers aren’t familiar with revolving credit or how to best utilize it,” explains Céline Kerrec, Head of Marketing and Communication at BPCE. “We needed a way to make this information more accessible and engaging while staying within our regulatory framework.” 

Finding innovative ways to connect with customers 

Working with different customer segments, from those well-versed in revolving credit to those who need more guidance, BPCE required a solution that could deliver personalized experiences at scale. 

“Traditional banking communication can sometimes feel rigid,” says Céline. “We wanted to innovate within our constraints to create something more engaging for our customers.” 

That’s what led BPCE to partner with Sinch in 2017, utilizing Rich SMS technology to transform their customer communications. 

Creating an interactive journey 

In spring 2024, BPCE launched an innovative mobile campaign featuring a cycling-themed mini-game. When customers receive the Rich SMS, they’re directed to a secure, mobile-optimized landing page where they can participate in an interactive experience. 

“The game guides customers through a virtual cycling journey,” explains Carla Chanca, Marketing Campaign Manager at BPCE “At each checkpoint, they discover key benefits of revolving credit, making the educational component feel natural and engaging.” 

The experience is designed to be seamless, keeping customers within BPCE’s secure environment throughout their journey. After completing the game, customers can easily access a financing simulator and submit funding requests directly from their mobile device. 

Results that exceed expectations 

The campaign delivered exceptional results across all metrics. The 8% click-through rate was four times higher than BPCE’s average, and 85% of customers who clicked engaged with the interactive experience. 

Most impressively, the campaign doubled conversion rates compared to standard campaigns. 

“What’s particularly exciting is that we achieved these results while including multiple interactive steps,” notes Carla. “Even though customers had to engage more than in our typical campaigns, we saw significantly higher conversion rates.” 

A partnership built on innovation 

For BPCE, working with Sinch has opened new possibilities for customer engagement while maintaining their commitment to responsible banking practices. 

“Operating in a regulated environment actually pushes us to be more creative,” says Céline. “Sinch understands our industry’s constraints and helps us find innovative solutions that work within these boundaries.” 

The success of this campaign has validated BPCE’s approach to combining education with engagement, setting a new benchmark for digital marketing in the banking sector. Looking ahead, BPCE continues to explore new ways to leverage Rich SMS technology to create meaningful connections with their customers. 

“This campaign proved that we can successfully balance regulatory requirements with engaging customer experiences,” concludes Céline. “It’s about finding creative ways to add value for our customers while maintaining their trust.” 

The post How BPCE drives customer education and conversion through gamified messaging  appeared first on Sinch.

But Michela Bracich, RTA Store’s Marketing Operations and Zoho CRM Manager, says that buying cabinetry can involve a complex customer journey. 

“At the end of the day, cabinetry has to be purchased one by one,” Michela said, “and we want to make sure that we’re handholding the entire time, making sure that we get you the correct products in your hand.” 

Managing the surge in home renovation communications 

Every home renovation starts with dozens of conversations. Warm walnut or classic white cabinets? Brushed nickel or matte black pulls? What’s the best layout to bring it all together? 

For The RTA Store, managing these conversations effectively means communicating with customers across multiple channels — email, phone, and text — based on their preferences. This system worked well until the COVID-19 pandemic hit. 

“There was a huge increase in home improvement,” Michela said. “We had noticed that a lot of our customers would say they never received anything from us.” 

The RTA Store needed a more robust solution to handle the surge in customer volume, so they implemented Zoho CRM. Soon, though, they realized that their existing SMS platform couldn’t keep pace with their growing needs. 

“We wanted it to be a little more modern. We wanted to have more control of how many messages we can send. There was a limit with the system before we did the transition,” Michela said. 

Building a seamless messaging experience with Zoho and Sinch 

After evaluating several options, The RTA Store chose Sinch’s SMS services and integrated them directly with Zoho CRM. This integration allowed them to automate many of their customer touchpoints throughout the entire purchase journey. 

“It definitely is more modern and more improved because we are able to use so much automation,” Michela said. “It’s like a well-oiled machine.” 

The integration allows The RTA Store to send automated messages at key points in the customer journey: 

• Initial lead follow-up 

• Design feedback requests 

• Pricing and cart reminders 

• Shipping and tracking updates 

• Post-purchase check-ins 

“We do a lot of lead automation text messages and deal messages,” Michela said. “Half the time, we don’t even have to touch the SMS unless it’s a reply.” 

Re-engaging customers who have gone silent 

One of the key benefits The RTA Store has seen is the ability to re-engage customers who might not respond to other communication channels. 

“People get way too busy to answer the phone or an email. We see that we do get replies much quicker via SMS,” Michela said. “Text is a great way for us to reach out and just get an update.” 

Michela noticed that customers often feel more comfortable providing honest feedback via text about pricing and design preferences. This helps RTA Store qualify and convert more leads in less time. 

Building stronger customer relationships through timely communication 

The shift to Sinch’s SMS platform has empowered The RTA Store to scale their personalized communication. They sent over 68,000 texts with 7,000 replies in 2024 alone. For Michela, these interactions represent thousands of opportunities to keep customers engaged throughout their buying journey. 

“People get way too busy to answer the phone or an email,” Michela said. “We see that we get replies much quicker via SMS. And because Sinch integrates with Zoho, RTA can send customers the right message at the right time, no matter where they are in the buying process.” 

For other retailers considering implementing SMS, Michela’s advice is clear: “Go for it. It’s a great way to interact with your customers on a more personal level.” 

The post How The RTA Store improves the customer experience and closes deals with SMS appeared first on Sinch.